Preparing your Home for Sale – part 2
Knowing your target market is the key to selling your home for more in any economy.
If you focus in on your target market, you can channel all of your enhancements to give you the best returns. Get advice from your agent and attend a lot of auctions in your area, of similar size and style homes to yours, to see who the bidders are. You cannot dress a property for sale without knowing who would be interested in buying it. You want to give people what they want.
Showing off your home in its Sunday best may mean sending your pets to the kennels, replacing your comfy supersized sofa with something more befitting the space, or moving the entertainment centre away from the patio doors. It might not be as comfortable and homey, but buyers are not interested in how you live, they are trying to visualised how they will live. For this reason, the experts will advise you never to sell a house unfurnished. Even if you have a bland or an empty spare room with no obvious function or use, you need to give it purpose.
Hire the right pieces of furniture to turn it into an office, a home gym or a child’s bedroom. People are going to be buying the whole house so you have to look at every room. Buyers want it presented for them. They don’t want to have to think, they want to see exactly where they can place their furniture if they fall in love with the property.
When it comes to cosmetic improvements, you need to be careful. You don’t want to be seen to be covering up faults with the home, especially major faults such as flooring or rising damp, because they will be found in the building inspection. Even so, if you are selling a house that is ripe for renovation, you still need to show off its potential and the same sprucing tips apply. The golden rule is to present your house to the best of your ability and budget, and you will always get a better price in the end.
Here are some tips:
Clean, clean, then clean some more, especially the windows.
Make cosmetic improvements in and around the house. If it’s broken, fix it.
De-clutter and store off site.
Ensure every room is presentable; the whole house is on sale.
Depersonalise; you don’t want buyers to feel they are invading your space.
Downscale your furniture but retain some warmth.
Steam clean all furniture, carpets and curtains, especially if you have pets.
Outside, the garden should be neat and trim.
Even a small courtyard needs a chair and some big pots of color.
Be honest and sell your house for what it is.
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Tags: home staging
