Selling Property for the Best Price

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How to Attract the Right Home Buyers to Your Property

This task has been greatly simplified for us in the information age. Almost everyone now searches online to find the property they are looking for. More than 90% of buyers now come through the internet, having seen the property online or through a SIGN.

Some real estate salespeople will URGE you to pay for newspaper or magazine ads. Many salespeople are required by their principals to get a certain amount of ad money from the clients per month. What's the purpose of this? Actually, a big part of it is this - its free advertising for the agency. So get your property on the right internet sites, and save yourself THOUSANDS in wasted print advertising costs.

Which site MUST you get your property On?

You can get your property shown on lots of sites, but in Australia 95% of the buyer traffic comes from three sites: realestate.com.au, domain.com.au and to a much lesser extent homehound.com.au. Now that google has enacted a free property listing service that one will become important also.

Happening Real Estate offers very competitive services to enable you to get your property listed on all these sites for one low fee, UNTIL SOLD. When choosing a company to list your property, make sure they give you a FEATURED property on realestate.com.au. This is the very best way to get exposure to your buyers in Australia.

If you would like to assist us in selling your property, by showing it yourself, we will get the enquiry to you by getting your property up on realestate.com.au, domain.com.au and other important sites. This is a much better solution than the traditional "private sale" or FSBO arrangement, because you will get far more enquiry from these industry sites than from ANY private sale website. That will translate to a quicker sale at a higher price.

Our platinum package includes all that other real estate agents charge full REIQ commission of more than 2.5%+GST for, at a much lower price. With Happening Real Estate, you are in control, you have options, and we will do all we can to help you sell your home for the best possible price.

How to Know What Listing Price is Best for Your Property

If you ask too little, you are sacrificing your property and making a huge gift to a stranger. If you ask too much,you will scare away even those willing to pay the best market price for your property. And by the time you see your mistake, those buyers will have gone, and you will have to drop your price to a level below where you could have initially put it, in order to get what is NOW the best offer. This advice is true EXCEPT in cases of rapidly rising markets. Such markets are more forgiving to sellers.

To know how to correctly price your property, you need to have access to three things.

1. Recent sales in the area of comparable properties
2. A knowledge of comparable properties on the market now, and the number of them
3. The mood of the market

You can find out the answer to #1 with RPDATA or one of the alternative sources of property information, such as Domain Property Data or PDSLIVE. Any agent should provide this information to you and will do so if he or she has a reasonable expectation of doing business with you. The friendly team at Happening Real Estate will of course do this service for you, and discuss with you the various options with regard to pricing and marketing your home.

The finer points of how this listing price should be determined depends also on your own needs - do you need a quick sale, are you happy to wait a while for the best price, and so on. We would be happy to discuss all this with you at your convenience.

If you want a quick online idea now - with comparable sales - we'll get it to you for free - just fill out this form.

How to Sell your Home at the Best Price the Market will Pay

You need the following elements for this:

• The right pricing strategy
• An understanding of what your target market wants
• Attractive readable ad copy highlighting the features and benefits of your property
• Attractive photos - ideally done by a professional photographer
• The right marketing channels - people need to know what you have
• A willingness to meet buyers at times that suit THEM
• A friendly manner with buyers
• Good listening skills
• The ability to keep your mouth shut at the right time
• Negotation skills and the ability to handle objections
• The ability to qualify buyers - avoiding buyers that may not settle, for example
• The ability to deal well with inspectors and valuers
• Some knowledge of the law and the required paperwork

A professional real estate agent will normally do these things better than a person untrained in these areas. Unless you are a sales professional or skilled in the above areas you may lose your best buyer's best offer.

Should I Sell my Home Privately or Should I Use an Agent?

There are good agents and bad agents. There are skillful private sellers and not-so-skillful private sellers. But trained agents are at an advantage, and should obtain a better price for you if they are ethical and wise. The fact is, many buyers don't like dealing directly with the VENDOR. Some are afraid to ask questions in case they offend the seller - so instead of that, they just go elsewhere. Buyers will often reveal to the agent information which the agent can use in getting a better price for the vendor. The same buyer would not say something like "I'll start my offer at $420,000" to the vendor. I believe that if the agent charges a REASONABLE fee, not something like a full REIQ commission for selling a standard house, and if the agent is honest and ethical, you would do much better using an agent - at the very least to get you on realestate.com.au.

Which Areas do you Service?

Our head office is in Springwood, Queensland, in the northern part of Logan Shire Council, 20km from the Brisbane CBD. We list and sell property everywhere in the Greater Brisbane region, but our preferred places to provide full service to would be Springwood, Rochedale South, Rochedale, Underwood, Daisy Hill, Shailer Park, Slacks Creek, Cornubia, Eight Mile Plains, Kuraby, Macgregor, Mount Gravatt, Holland Park, Mansfield, Wishart, Loganlea, Meadowbrook, Loganholme. We have sold and do sell property closer to the city CBD, in places like East Brisbane, Coorparoo, St Lucia, Lutwyche, Kedron and so on. Our online service we will do anywhere in Queensland.

Let us sell your home or investment properties and you will end up with more!

We'll get your property on realestate.com.au and domain.com.au in such a way as to get you the sale at the RIGHT price WITHOUT the massive hit to your bottom line.

Our commissions for a successful sale start from just $330!

Why partner with Happening Real Estate to sell your property?

Our Best Deals for You (including GST)

Please note: All our deals get your property on realestate.com.au for 30 days, and on domain.com.au as well. The Deluxe and Platinum deal includes featured property on realestate.com.au. Platinum Capped Commission Deals include 2 modules of local newspaper advertising for your property. Marketing options are by negotiation for the Zero Upfront Platinum Deal.

We welcome your email enquiries also. For a free consultation and/or market appraisal, please send an email with your name and property details to

Yours for a Better Result

Michael Fackerell
Principal Licensee
Licence # 3208273

Head Office for Brisbane Region:
90 Cinderella Dr, Springwood Qld 4127
Tel: 07-3388-2713 Fax: 07-3036-4689

Michael Fackerell Principal Licensee

Read Client Testimonials here

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Thinking of selling? We would love to help you sell your property. Upsizing or downsizing? Take a look at the homes we have on offer at our listings page. We are a fee for service agency. We do not charge the huge commissions normal in the industry, nor do we pressure you to drop your selling price so that we can secure the commission. We execute the services you require to help you sell your property.

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